There's so much going on around this time of year. But the biggest question you should be asking yourself is how do the holidays effect you as a musician? More specifically, how can you use the Christmas Season to sell more albums, book more shows, or get more fans?

Knowing that the holiday season is a time when people WANT to buy, make a holiday plan to describe exactly how you will build your fanbase, increase awareness, and even sell more than you ever imagined. Your fans are your family, so it makes sense to spend this time giving to to them and also providing them with even more ways to connect with you. What are some ways you can connect with your listeners, not just to sell them stuff or try to get them to come to another gig, but to really show that you appreciate them? What would your fans think of a Christmas song, cd design, e-card, or gift that featured them or at least had a personalized message to them?

In addition to finding ways to show appreciation to your fans during the holidays, know that people are wanting to buy for their best-friend's boyfriend's sister and anyone else on their list for that matter. Knowing that people are wanting to buy, three items are fundamental to have:

1) unique stuff to sell
2) ways to connect with them
3) and ways to stay connected with them

Discmakers.com also put out two holiday guides that might help you with some ideas.

Now that we have drilled in the importance of making the most of the Holiday Season, let's go through some key points of your holiday plan.

Know what your band wants to achieve - What's your goal for the Christmas Season? Increased fan devotion? A larger fanbase? Increase your sales?

Make your plan - Write out the what, where, how, when and who's responsible for the various actions you wish to get done in the next couple of weeks.

Be professional - Whatever you're going to do as part of your holiday plan, your biggest priority is for it to scream professional. There is nothing worse than a cd design, merchandise, or recording, that seems half done.

Keep your branding intact - Whatever you're doing this season to connect with fans, ensure it says your band's brand undeniably. It's essential not only that you're active this holiday season, but people recognize that it's you. Does it have your logo on it? Are you using your recognized colors and style?

Build a team - Use this hectic time to force your band to develop a team around you--people that know exactly what they're doing, will take the pressure off, and help you deliver amazing holiday joy!

Here's to making a fun and memorable holiday season for you and your fans.

At IndieGraphicDesign.com, we know that you only have one chance to make a first impression...so we get it done right! We're ready to take the load and deliver killer design--start a design project with us by Dec. 17th and we'll give you cool FREE stuff!