6 Things You Must Do To Attract New Guitar Students

Author: Tom Hess

Author: Tom Hess

Want to make a lot more money in your guitar teaching business? Until you know how to consistently attract a lot of new guitar students each month, you will be unable to earn much money from your lessons. Conventional wisdom says the best way to get more guitar students is to ‘increase your advertising efforts’. However, this is only ‘part’ of the equation and – on its own – will not fill your schedule full of highly motivated guitar students who want to spend years at a time working with you to get better. To truly get a lot of new guitar students on a consistent basis, you must be able to clearly demonstrate that you are the #1 guitar teacher to learn guitar with in your local area.

In a moment I will show you how to get more guitar students by proving that you are the best guitar teacher to work with. Before you read any further, quickly test your current ability to attract guitar students. This (combined with the information in this article) will help you understand what areas you need to work on now so that you can quickly begin attracting lots of new students.

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The following six points will help you understand what you must do to clearly demonstrate your overwhelming value as a guitar teacher so you can attract more students:

1. Truly care A LOT about helping your students (and show this to them!)

Once you prove that you truly care about helping your guitar students (more than any other guitar teacher could) you will be able to attract new students and keep them for very long periods of time. There are countless ways you can do this, however, to keep this article short I will only mention one: Rather than spending all the money you make teaching lessons on other things, use some of it to directly increase the amount of value your students get from having you as their teacher. Hold group jam sessions, parties, dinners or other events that can only be attended by your students. Do not charge them for this! Give it to them 100% free to let them know that they are part of something truly special and that taking lessons with you brings much more benefit beyond simply learning to play guitar. Most guitar teachers never do anything like this (making you really stick out in the crowd!).

2. Enrich your students’ musical lives by expanding their guitar playing goals to make them bigger in scope

In most cases, people who want to learn guitar from you either:

1. Have no clue what can truly be accomplished with guitar. They have a very limiting understanding of how to set truly BIG goals.

2. Don’t have faith in themselves and as a result pursue very small goals based on what they think is possible rather than what they REALLY want to accomplish.

A lot of your guitar students will come to you wanting to do things like play a few songs, play faster or emulate their favorite guitar player. Of course, if they really understood the world of musical possibilities that extends beyond these simple goals, they would be highly motivated to achieve much more. Most guitar teachers are satisfied with just teaching these basic things to their students until eventually their students get bored and leave (because they quickly accomplished their small objective). Until you educate your students on what is really possible, they will set very weak goals and believe that there is nothing else to be learned.

You MUST open your students’ minds and help them understand how much potential they truly have to achieve BIG things. This will make them much more motivated and excited to learn with you. As a result, they will stay with you much longer and tell everyone they know about your lessons as they progress toward their goals. Give your students the absolute MOST they can get out of guitar lessons – don’t allow them to accomplish very little when they should be accomplishing a lot.

3. Help your guitar students learn what they NEED (not just what they think they ‘want’)

You don’t want to be that one guitar teacher who teaches his students only what they ‘believe they should be learning.’ It’s very easy for students to distract themselves and stray away from their ultimate musical goals when they try to learn things that ‘seem interesting’, but have no real benefit for them. With this in mind, they will often try to convince you that they should be learning these kinds of things and this can be very distracting for you as well (if you allow it to be so). Truth is, the overwhelming majority of students have no idea what they should be learning and why they should be learning it. That is why they are the students and you are the teacher. You will attract many more guitar students once you turn your existing ones into truly great musicians. This only happens when they achieve their musical goals as quickly and effectively as possible, so don’t let them get off course simply when they ‘think’ they should be learning something.

4. Work with a proven expert to improve your guitar teaching skills

#1 mistake made by most guitar teachers that ruins their local reputation (taking away their ability to earn good money): teaching guitar lessons with a trial and error approach. There is almost nothing worse than telling your students that you have learned how to teach guitar through trial and error. Many of them will take this as a sign of your own incompetence and will pursue lessons with someone else who seems more capable of helping them get results. Think about it. Would you pay someone to fill a cavity in your tooth if they were working on a trial and error basis? Would you sit down in that dentist’s chair? Didn’t think so! The same applies for your guitar students. They are not stupid, they can tell a hack teacher from someone who has really perfected the craft of guitar instruction. Don’t overlook this point – find an expert guitar teacher who will show you exactly what you need to do to get the very best results for your students.

If you already know much about me, you might be thinking that this is just a sales pitch for my guitar teacher training program – it’s not. Truth is, I don’t care who you get this kind of training from, I’m simply pointing out that getting this kind of training is ESSENTIAL and it will help you attract many more guitar students (plus get better results for them). All truly successful guitar teachers have this type of training, so if you want to join them, you must get it as well.

5. Personalize your guitar teaching to meet the unique needs, goals and learning styles of your guitar students

Here’s a question you should never ask: “What is the greatest method for teaching guitar students?”. Instead, you should be asking the following question: “What is the best way to consistently get MASSIVE results for my students?”. The answer to this question (as you might suspect) is very complex. However, it starts by using the following line of thinking:

To get the best results for your students, you must learn to both teach ‘guitar’ AND ‘people’. In other words, don’t try to find some one-size-fits-all approach that you can use for all your students. This will never bring great results for them, nor will it help you get more students (or earn a greater income). You must think of unique strategies that will be effective at getting results for the student sitting in front of you every lesson you teach (and inspiring them to want to learn more and more for years at a time).

6. Make it clear to potential guitar students that your guitar lessons are very unique and special when compared to any other lessons being offered locally

You will struggle to attract a lot of guitar students when your lessons are judged purely by price alone. When this happens, your students will view all guitar teaching as a simple commodity where the only point in working with one teacher over another teacher is to save a few bucks. In this case, they will always select whoever is cheapest. To overcome this objection, you must help them understand the major benefits they will get while working with you (that they cannot find anywhere else). Additionally, you must communicate to them that you will be able to offer them these things while simultaneously saving them time and money. The question is, how can you prove this? Here are a few ways:

  • Show your students a list full of the students who were once only mediocre guitarists, but then went on to become great players after studying with you.
  • Explain how you have spent a great deal of time being trained by a successful guitar trainer (something most teachers can’t say). Keep in mind this is completely different than merely having a degree in music because having a degree does not actually help you ‘teach guitar’.
  • Don’t teach exclusively one on one lessons – use a variety of unique formats that will bring your students tons of additional benefits and help them advance their playing faster. Find out how to do this by watching this guitar teaching business video.
  • Become the local expert a style your target students want to learn.

After doing all these things, two things will occur for you:

1. Potential guitar students will identify you as the one and only option for helping them become the players they want to become.

2. Other local guitar instructors will begin losing tons of students because their students will want to work with someone who gets the absolute best results… YOU!

The Next Step You Should Take

After reading this article you have discovered many ways to attract a lot of new guitar students. To get the most benefit out of this information, begin implementing these ideas into your guitar teaching business right now. Once you do this, you will quickly gain many new students, earn more money and develop a positive reputation in your local community as the best guitar teacher.

Learn more about how to attract guitar students by assessing your effectiveness in this area of your guitar teaching business.

About The Author:

Tom Hess is an electric guitar teacher and music career mentor. He helps many guitar teachers learn to how to teach guitar for a living. On his website you can get additional free tips about guitar teaching, guitar teacher articles, mini courses and guitar teaching skill assessments.

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Tom Hess is a professional guitarist, composer, and successful guitar teacher.
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